038 - From Home Brewing and Craft Beer Festivals to Curating a Unique Customer Experience with Shovel Town Brewery

<p><strong>With a name like “Shovel Town”, you know there is an interesting history behind this local Brewery. What was once a shovel manufacturing plant now turned brewery, my guests this week share their love for craft beer and building a strong community.</strong></p> <p><strong>This week, I am talking with </strong>Frank Altieri and Jim McSherry, Co-Owners of Shovel Town Brewery, a Microbrewery and Taproom located in North Easton, MA.</p> <p>In our conversation, Frank and Jim share how they started from practicing homebrewing to opening Shovel Town Brewery in 2014. They both discuss the importance of having a strong customer satisfaction and recognizing the importance of community. We discuss how they pivoted through Covid-19 and their future plans of opening another location in early 2022.</p> <p>When Frank and Jim aren’t working, they both enjoy checking out local breweries and seeing how they can improve their own customer experience.</p> <p><strong>Topics Discussed:</strong></p> <ul> <li>Why the craft beer industry has gained popularity<br> </li> <li>Collaborating with a chocolatier to create a unique flavor and experience<br> </li> <li>The importance of having a strong customer presence and presentation<br> </li> <li>Unique challenges faced of owning a brewery<br> </li> <li>Utilizing social media and hosting events to bring awareness<br> </li> <li>Navigating and pivoting through a global pandemic<br> </li> <li>Enjoying breweries as a pastime<br> </li> </ul> <p><strong>Connect with Shovel Town Brewery:</strong></p> <ul> <li><strong>Facebook:</strong> <a href="https://www.facebook.com/shoveltownbrewery/"><u>https://www.facebook.com/shoveltownbrewery/<br> </u></a></li> <li><strong>Instagram:</strong> <a href="https://www.instagram.com/shoveltownbrewery/"><u>https://www.instagram.com/shoveltownbrewery/<br> </u></a></li> </ul> <p><strong>Relevant Article(s):</strong></p> <ul> <li><strong>Why a Booming Easton Brewery is All the Buzz in Town <br> <br> </strong><a href="https://www.enterprisene