You Might Be Sore Tomorrow: Fitness Gets the Tech Treatment

<p>Maybe you’re the kind of person who holds your plank an extra 15 seconds during 6am HIIT class (showoff). Maybe you need a full day to recover from 20 minutes on the elliptical.</p><p><br></p><p><strong>Either way, this one likely applies to you: tech obsession.</strong> The zeitgeist’s current fixation with new-wave, at-home, tech-enabled fitness is changing the way we define success, both in terms of personal health goals and in terms of happy business endings (read: IPOs).</p><p><br></p><p><strong>This week on <em>Business Casual</em>, </strong>we talk to Mirror CEO Brynn Putnam to understand exactly how tech’s influence on today’s fitness startups is impacting the business world. Brynn explains…</p><ul><li>What about the at-home fitness business model works</li><li>How good tech and smart engineering can scale the unscalable</li><li>Why every company is fighting for a tech valuation, even if it doesn’t deserve one</li></ul><p><br></p><p>One parting idea: Putnam thinks in-home fitness streaming devices can become the next iPhone. Do you?</p>