Why You Need to Use Storytelling to Win Your Clients Attention

<p>What story are you telling prospective clients about your agency? With audiences getting savvier about skipping over or blocking traditional marketing, it’s important to tell a story that engages your audience. Today’s guest specializes in creating such narratives for his clients and offers some tips for agency owners who want to leverage this strategy.</p> <p><strong>Zachary Slingsby</strong> is the founder of <a href= "https://humanfactormedia.co/" target="_blank" rel="noopener">Human Factor Media</a>, an award-winning branded content team that makes short films for brands. Their creations drive higher brand recall, awareness, and affinity than any other form of modern marketing. In this interview, Zachary explains how his love for stories led to a career creating content that resonates and why your agency's branding should not be an afterthought.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>How to be better at storytelling.</li> <li>Change the narrative and stand out.</li> <li>Why your branding should not be an afterthought.</li> </ul> <h2>Sponsors and Resources</h2> <p><strong>Verblio: </strong>Today's episode of the Smart Agency Masterclass is sponsored by Verblio. Check out <a href= "http://verblio.com/smartagency" target="_blank" rel= "noopener">Verblio.com/smartagency</a> and get 50% off your first month of content creation. Our team loves using Verblio because of the ease in their process and their large pool of crowd-sourced writers.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHeart Radio</a> | <a href="https://www.stitcher.com/show/the-smart-agency-masterclass-marketing-business-strategist" target="_blank" rel="noopener">Stitcher</a> | <a