Why B2B execs don't understand what good marketing is with Nemanja Zivkovic is the CEO and Founder of Funky Marketing

<p>Nemanja Zivkovic is the CEO and Founder of Funky Marketing, helping fast-growing B2B tech-based companies. He believes connection is the new conversion. Brett and Nemanja discuss why most B2B executives don’t understand what good marketing is, the difference between real and fake momentum, the future of modern-day marketing. </p><p>0:00 Intro <br>1:21 Conversation with Nemanja <br>6:40 Consistent content that educates <br>14:15 Challenge the need for leads <br>17:18 B2B executives don’t know good marketing <br>23:08 Track success of marketing efforts <br>26:38 Rise of individual creator <br>32:10 Chili Piper <br>34:16 Collaboration <br>39:05 Personalized experience- Air BnB, Netflix, Gong <br>43:50 Momentum, real and fake <br>46:40 Get connected <br>48:15 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Nemanja:| <a href="https://www.linkedin.com/in/zivkovicnemanja/">LinkedIn</a> | <a href="https://www.funkymarketing.net/">Funky Marketing</a> | <a href="https://anchor.fm/funky-marketing">Podcast</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>