What Most Marketing Agencies Won't Tell You | Ep. #553

<p>In episode #553, Eric and Neil reveal some important things that big agencies won’t tell you. Tune in to hear what you should know <em>before</em> signing on to work with a major marketing agency.</p> <p><strong>Time-Stamped Show Notes:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>What Most Marketing Agencies Won't Tell You</em></li> <li>[00:37] There are good and bad clients.</li> <li>[00:45] They measure this using the labor efficiency ratio.</li> <li>[01:04] When the whales are profitable, you are going to spend more time on that client.</li> <li>[01:24] Most agencies are pitching a dream, but they aren’t always able to deliver.</li> <li>[02:10] When you go to <a href= "https://www.chipotle.com/">Chipotle</a> or <a href= "https://www.tacobell.com/">Taco Bell</a>, you’re expecting the same thing every time.</li> <li>[02:20] When you have an agency with hundreds of clients, you are looking to deliver the same experience every time, to everyone.</li> <li>[02:32] Eric recommends that you actually have an in-house marketing person to have a laser focus on your goals.</li> <li>[03:12] Maybe start with an agency, then hire someone full-time, then consider using an agency again.</li> <li>[03:32] When you are starting out, you say “yes” to everything simply because you need to earn revenue.</li> <li>[03:40] When you’re established, you can be a lot more selective.</li> <li>[03:53] Eric feels the quality of his work suffered when he was doing every aspect of marketing and was trying to deliver on things that weren’t his or his agency’s strengths.</li> <li>[04:34] The quality of paid ads and SEO is better now, because he isn’t spread so thin.</li> <li>[04:56] People on Eric’s team want to add services, but he’s trying to temper that.</li> <li>[05:22] When working with an agency, you have to ask them what their strengths are.</li> <li>[06:04] You only want to work with people on things that they are good at.</li> <li>[06:22] Full-service agencies are big, brand names, with great revenue, but the quality suffered be