Wharton Professor Discusses How to Use Data and What Lays Ahead for Marketers

Raghu Iyengar, Wharton Professor of Marketing, joins the show to discuss his new e-book, Resilient Marketing: What's Next in Growth. <br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>