Ugly Is the New Sexy: What You Can Learn From Southwest Airlines | Ep. #814

Nomzy Stholly

8 min

Investing & Markets

Description

In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href= "http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Ugly Is the New Sexy: What You Can Learn From Southwest Airlines</li> <li>[00:50] Titles are key, which is why they titled this episode as such.</li> <li>[01:04] Neil tries to avoid <a href="https://www.southwest.com/">Southwest</a>, because he finds they are always delayed.</li> <li>[01:40] Eric’s last Southwest flight was delayed and problematic.</li> <li>[02:10] When Southwest first launched, they focused on serving three cities in Texas.</li> <li>[02:27] It took Southwest three years to get rolling and gain more customers. The first flights were sparsely populated.</li> <li>[02:44] The lesson here is to niche down at first.</li> <li>[02:54] Southwest has a hub and spoke model of business.</li> <li>[03:20] The airline does a lot of layovers, which allows them to ensure fuller flights and better prices.</li> <li>[04:15] You can either be effici

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Épisodes

Ugly Is the New Sexy: What You Can Learn From Southwest Airlines | Ep. #814

Nomzy Stholly

8:13