TODAY 8a: Retailers launch holiday deals early. Hoda Kotb’s one-on-one with Sheryl Crow. Football team helps California town heal after wildfire.

<p>TODAY’s Holiday Consumer — NBC’s investigative and consumer correspondent, Vicky Nguyen, has an inside look at the best holiday deals. Plus, a sneak peek at Hoda Kotb’s one-on-one conversation with Sheryl Crow for this week’s “Making Space with Hoda Kotb” podcast — all about her music career, path to motherhood and much more. Also ahead, the inspiring story of how a football team is helping a California town recover from a devastating wildfire.</p>