Thriving One-Year-Old Company, with Mark Colgan of Speak On Podcasts

<p>In this episode of <i>Leaders of B2B</i> Mark Colgan, Co-founder & CRO of <a href="https://speakonpodcasts.com/">Speak On Podcasts</a>, a podcast guest booking service, shares the globally remote company’s journey to success—despite it not even being in existence a year ago! Today the business already boasts 16 employees.</p><p>It’s a conversation filled with valuable information for any entrepreneur; topics include:</p><ul><li>How the company came about.</li><li>Types of companies that most benefit from podcasting as a growth strategy.</li><li>Advice for those who appear on podcasts.</li><li>Is there such a thing as sharing too much? What about if someone wants to copy your “secret sauce”?</li><li>What works best to acquire new clients in this particular area?</li><li>Time management when you’re doing a lot.</li><li>Recruiting, skill sets, and the processes that weed out the wrong types of candidates.</li><li>Suggested podcast guest process to maintain quality.</li><li>Expanding service offerings.</li><li>Building a network of connections.</li></ul><p>Colgan says, “Relevancy, timing, and personalization is what's key to keeping marketing outreach volumes low, with a high response rate.”</p><p>Resources Mentioned:</p><ul><li><a href="https://za.linkedin.com/">LinkedIn</a></li><li><a href="https://www.netflix.com/">Netflix</a></li><li><a href="https://www.leadcookie.com/">Lead Cookie</a></li><li><a href="https://www.nhs.uk/">National Health Service</a></li><li><a href="https://www.facebook.com/">Facebook</a></li><li><a href="https://www.loom.com/">Loom</a></li><li><a href="https://slack.com/">Slack</a></li><li><a href="https://onetreeplanted.org/">One Tree Planted</a></li></ul><p> </p><h3>This episode is brought to you by Content Allies.</h3><p>Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. </p><p>We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your b