The Visionary Brand | The Power Triad | Product, Marketing & Sales | PART II

The Visionary Chronicles Podcast <p> </p> <p>Content from Bryan’s new Award Winning, Bestselling Book</p> <p>Te Visionary Brand, The Success Formula Behind the World's Most Visionary Brands.</p> <ul><li>Readers Favorite Award Winner: Best, Non-fiction, Marketing book</li> <li>Amazon Bestseller<a href='https://bryansmeltzer.com/books/'></a></li> </ul> THE VISIONARY BRAND | The Power Triad (PART II) <p><a href='https://open.spotify.com/show/40VbLzYVsQgjYOXjtDqEeU'></a></p> <p> </p> <p>"Stay hungry, stay foolish." – Steve Jobs</p> <p> </p> <p>This quote from Steve is a passionate plea for creators never to be satisfied with the status quo. Always ask "Why” and “How” and search for answers to questions others have not yet asked. In response to these questions, find a way to separate your brand from the status quo; you need a transparent, cohesive process to ensure the greatest ideas become a reality!</p> <p>In this podcast, I want to further our discussion on The Power Triad, the three engines that keep a brand thriving; Product, Marketing &amp; Sales. Bringing insanely great products to market is a process, a method to the madness. You will often create a product when there seems to be no demand. The supply and demand problem, what to do, and how to do it?</p> <p>When the Power Triad determines opportunities to disrupt or reinvent how a product works or how a  process provides a solution, this is the front end of the ideation process. The Ideation process is driven by and led by the Product and Marketing teams, each responsible for a critical ingredient to a brand's ongoing success formula, starting with a premium product, commercialized when ready, not by Marketing but by the product team. When the Power Triad process is not followed correctly, when marketing gets ahead of Product, or Sales get ahead of Marketing, whatever the breakdown, it always leads to a disaster.</p> <p>One real-life disaster, a case study in my new book The Visionary Brand, is when Under Armour, driven by my marketing success in its early yea