"The Story Makes the Sale": Dr. Bill Sutton, Director Emeritus, Vinik Sport & Entertainment Management Program, University of South Florida

With nearly 40 years in sports education and executive leadership, Dr. Bill Sutton consults the best of the best in the industry. In this honest, revealing conversation, Dr. Sutton shares his take on the current state of sports business, including how to create a compelling, creative story for our prospects, the inventive use of video to open the sale, repurposing the Group Sales effort from pods to neighborhoods, the definition of "meaningful" diversity hiring, and what new leaders should be focused on going forward, A program worthy of taking notes! Learn more about your ad choices. Visit megaphone.fm/adchoices