The Pros & Cons of Seller Lead Follow-Up Systems

<p><span style="font-weight: 400;">In real estate investing, the gold is in the follow-up. It’s a critical step in the marketing process and closing more deals, but how do we choose the right method?<br /> <br /></span><span style="font-weight: 400;">There’s no such thing as a 100% perfect follow-up method, and whether we’re choosing phone calls, emails, or direct mail - there will always be a trade-off.<br /> <br /></span><span style="font-weight: 400;">Every single follow-up method has its positives and negatives, so how do we craft a follow-up strategy that minimizes the downside?<br /> <br /></span><span style="font-weight: 400;">In this episode, we talk about the pros and cons of different seller lead follow-up systems, and steps we can take to get the best of all of them.<br /> <br /> <br /></span></p> <p><strong>Three Things You’ll Learn In This Episode<br /> <br /></strong><span style="font-weight: 400;">The biggest downside to email marketing is deliverability. It’s getting harder and harder to get into inboxes because there are so many spam prevention methods.<br /> <br /></span><span style="font-weight: 400;">If your front-end marketing included direct mail, it also has to be a part of your follow-up sequence.<br /> <br /></span><span style="font-weight: 400;">You need to have phone follow-up as part of your marketing system, but it doesn’t have to be you or your salespeople doing it.</span></p> <p> </p>