The Power of the Newsletter and the Opportunity for Marketers with Akshaya Chandramouli of Paperflite

<p>Akshaya oversees brand and social at Paperflite, a content management software for marketing and sales collaterals. She hosts The Newsletter Nerd Show, a podcast to celebrate independent newsletter creators. Newsletters have been on the rise for a couple years and are an excellent way to build brand affinity. According to Akshaya, marketers should strive to become a person's "favorite" by writing stellar content with personality. </p><p>0:00 Intro <br>1:00 Conversation with Akshaya <br>3:55 Newsletter Nerd Show <br>7:36 Rise of newsletters <br>9:30 Affinity <br>15:58 Measuring success <br>17:50 Lessons for marketers <br>21:30 Promoting newsletters <br>23:52 Find your why <br>24:58 Outro </p><p><br><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Akshaya: | <a href="https://www.linkedin.com/in/akshaya-6898/">LinkedIn</a> | <a href="https://www.thenewsletternerdshow.com/">Newsletter Nerd Show</a> | <a href="https://www.paperflite.com/">Paperflite</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>