The Power of Partnerships for Scale and Hypergrowth

<p>In this episode of <em>SaaS Connect</em> by Cloud Software Association, we welcome <a href="https://www.linkedin.com/in/laurapadillasfo/"><u>Laura Padilla</u></a>, Head of Global Channel, Platform Sales and BD at <a href="https://www.linkedin.com/company/zoom-video-communications/"><u>Zoom</u></a> at the time of this presentation and now VP, Global Partners and Services at <a href="https://www.linkedin.com/company/airtable/"><u>Airtable</u></a>.</p> <p><br></p> <p>Laura discusses:</p> <ul> <li>The explosive success of Zoom during the pandemic and how to build for scale and hypergrowth.</li> </ul> <p><br></p> <ul> <li>Zoom’s growth: in 2019 the company had 74,000 customers and 1,700 employees. After the pandemic, it had grown to 500,000 customers and more than 6,800 employees. Zoom’s partner team grew 670% and, today, 30% of its current revenue is attributed to partners.</li> </ul> <p><br></p> <ul> <li>The 4 Ps of partner ecosystem success:</li> </ul> <ol> <li>Product</li> <li>Program</li> <li>Partners</li> <li>People</li> </ol> <p><br></p> <p>Resources Mentioned:</p> <ul> <li><a href="https://stratechery.com/aggregation-theory/"><u>Ben Thompson’s Aggregation Theory</u></a><u> </u>- https://stratechery.com/aggregation-theory/</li> </ul> <p><br></p> <p><em><strong>Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </strong></em><a href="mailto:admin@cloudsoftwareassociation.com"><u><em><strong>admin@cloudsoftwareassociation.com</strong></em></u></a><em><strong> for information.</strong></em></p> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://ContentAllies.com</u></a>.</p>