The Lululemon Story: How to Build A Brand with a Cult Following

<p><span style="font-weight: 400;">Chip Wilson is an entrepreneur, a loving husband, and a father to 5 boys. He’s the founder of Lululemon and is widely credited with creating the “athleisure” retail category, now a $400-billion-a year global business.</span></p> <p><span style="font-weight: 400;">Full show notes at <a href= "https://okdork.com/podcast/157" target="_blank" rel= "noopener">https://okdork.com/podcast/157</a></span></p> <div id="gtx-trans" style= "position: absolute; left: 139px; top: 37px;"> <div class="gtx-trans-icon"> </div> </div>