The Heavy Price Amazon Sellers Pay For Not Knowing Their Customers w/ Rael Cline - Ep. 240 - Lunch With Norm

<p>On today’s Lunch with Norm, we discuss the importance of knowing and understanding your customers. We breakdown what we mean by understanding your customers and why it can be difficult for sellers! Learn what sellers should be measuring to understand their Amazon customers. Rael Cline is the Co-founder and CEO of Nozzle AL. He started his career in private equity finance but realized he would rather have more fun building companies. After starting, building, and exiting companies in telecommunications and ad tech, he's now focused on the Amazon ecosystem with London-based Nozzle that provides Amazon sellers with critical data to understand their customers and how to use the data to build category-defining brands.</p> <p>This episode is brought to you by Global Wired Advisors</p> <p>Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.</p> <p>Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.</p> <p>For More information visit <a href='https://globalwiredadvisors.com/'>https://globalwiredadvisors.com/</a></p> <p>This episode is also brought to you by Sellerise.</p> <p>Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.</p> <p>Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professiona