Tell the story of "why" to excite investors

<p>Shruti Gandhi, founder of Array Ventures, describes her investment process in detail. Using specific examples of first meetings with founders, she explains what she likes to see in early stage startups.  </p><ul><li>Smart founders figure out a way to expand market size</li><li>Why are you solving that problem and why are you excited about it?</li><li>25% of founders backed by the firm are women and 50% are immigrants</li><li><strong>Pledge</strong>: Array Ventures dedicates $1 million to black and Latinx founders</li></ul>