Talking Sales, Marketing, And Recruiting With Guest Tommy Mello Of A1 Garage Door Service

<p><span style="font-weight: 400;">On this episode of the Franchise Secrets podcast, Erik is joined by Tommy Mello, the founder of A1 Garage Door Service and the host of the Home Service Expert podcast. Erik and Tommy do a deep dive into sales, marketing, and recruiting for service-based companies.</span></p> <p><span style="font-weight: 400;">While many business owners focus their attention on doing the work itself, creating processes and tracking KPIs is critical to success and growth. As Tommy and Erik detail in this episode, investing in your processes, your research, and your employees can allow an entrepreneur to make decisions based on facts, not feelings.</span></p> <h3><span style="font-weight: 400;">Listen to Erik and Tommy talk about sales, marketing, and recruiting:</span></h3> <p><strong>Tommy’s background (1:02)</strong></p> <p><span style="font-weight: 400;">Tommy shares his journey to the point where he started A1 Garage Door Service.</span></p> <p><strong>Family business (2:38)</strong></p> <p><span style="font-weight: 400;">Tommy talks about working with family, including some of the challenges he’s had working with family members.</span></p> <p><strong>A1 Garage Door growth (5:36)</strong></p> <p><span style="font-weight: 400;">As Tommy noted, he didn’t plan for the company to grow as it has. He attributes the growth to managing the company with facts, not feelings. That means tracking KPIs and creating the type of raw data needed to make big decisions.</span></p> <p><strong>Embracing technology (7:00)</strong></p> <p><span style="font-weight: 400;">Erik and Tommy continue to discuss the use of technology, especially CRMs, to track KPIs.</span></p> <p><strong>Building up the company (9:40)</strong></p> <p><span style="font-weight: 400;">Tommy breaks down how he’s built the company to the size it currently is -- from creating standard procedures and manuals to tracking every part of the business. </span></p> <p><strong>Getting focused (12:22)</strong></p> <p><span style="font-weight: 400;">Erik