Sulhee Jessica Woo, Bento Box Queen On Viral Social Media And Being An Influencer

<p>Being multi-passionate would be an understatement for Jessica. We learned that she paints, does makeup, fashion, loves business, martial arts, marketing and of course, making lunches!</p><p>Known as the Bento Box Queen, her “mommy makes lunches” style videos go viral, and as you’ll hear, that created a lot of attention. She’s continued to build a big following from that attention and turn it into a pretty big brand.</p><p>A great lesson for any pursuing dreams, is that Jessica did not expect lunches to be her main thing. She was simply documenting, and hitting share. She actually made many videos, of all different styles, prior to finding success in the cooking and food space. </p><p>It’s a great thing to remember. Keep creating, sharing and you never know when something great will come from it, as long as you get a bit better each day. Jessica is an inspiration for the modern content creator, because she simply shares what she loves doing.</p><p>This is why she is such an incredible example of how a one person business can start out small, and organic overtime. When that viral moment comes it creates exponential success and could become your full time thing. She also focuses on making sure that you actually like what you create, because if you don’t then it’s not worth it.</p><p>It was really interesting how a university degree in marketing was boring to her. Jessica also is an amazing example of transferable skills. Her learning has compounded over time to build a powerful personal brand.</p><p>It could be her journalism background that helped her get comfortable on camera. Perhaps her art expertise that allows her to create brand tones that speak to people. She really does put it all together in crafting success.</p><p>The way she creates is truly motivational as well. She uses no excuses, as a mom and partner, she doesn’t have a lot of downtime, but she manages it really well. She finds the most efficient ways to still create great content without overthinking, or over producing.</p><p>We are really aligne