Season 6 Episode #3. Authenticity Sells Homes: How Real Estate Agents are Using Social Media to Attract Their Ideal Clients.

<p>Michael Fanning has Michelle Cook and Cameron Boone on today&#39;s Windermere&#39;s coaching minute. Both of them are active on social media. Fanning wants to see how both can help other real estate agents use social media tools. </p> <p><br></p> <p>Here are 10 key bullet points from the conversation:</p> <p><br></p> <p>1. Michelle started doing social media in early 2022 to increase her real estate presence. She learned by watching other creators on TikTok and figuring out what works.</p> <p><br></p> <p>2. Cameron started social media more than 2 years ago, slowly building up his presence. He recently hired someone to help with consistency.</p> <p><br></p> <p>3. Michelle finds real stories - not generic day-in-the-life - grab people&#39;s attention on social media. Cameron spotlights local areas and businesses. </p> <p><br></p> <p>4. Both have had strangers recognize them out in public from their social media, showing it increases their visibility.</p> <p><br></p> <p>5. Consistency is key. Posting 3-5 times per week works well. Batch filming content helps.</p> <p><br></p> <p>6. Michelle gets most business directly from TikTok. Her clients span ages 20s to 60s. Cameron currently sees more traction on Instagram. </p> <p><br></p> <p>7. Being authentic, not perfect, resonates with people. Share your personality.</p> <p><br></p> <p>8. Michelle says don&#39;t worry about age/gender - your vibe attracts your tribe. Cameron says build confidence on camera gradually. </p> <p><br></p> <p>9. Have fun with it! Do something adventurous or funny. Don&#39;t take yourself too seriously. </p> <p><br></p> <p>10. Be willing to put yourself out there. You will find your niche and people who appreciate your content.</p> <p><br></p> <p>Michelle says: &quot;Before I film a video I ask myself who&#39;s this for?&quot; </p> <p><br></p> <p>Cameron says: &quot;I want people to take something away from my videos, right, and be authentic. Taking the time to go the extra mile to be authentic and to bring value to whoever is watching, prov