S3 | Ep 23 | Football Intelligence: Maximising Data Investments in Football with Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913

<p>In Episode 23 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Mathieu Lacome, Chief Performance &amp; Analytics Officer at Parma Calcio 1913, where they discuss how Data and Analytics is being used to deliver success in the world of football, which includes;</p><ul><li>The journey from French National Team to PSG to Parma </li><li>What he figured out about Football Analytics when co-authoring his book; "Football Intelligence: A hands-on guide to maximising your investments in data"</li><li>The mindset towards data in football/sports is the same as in the corporate world </li><li>How sportspeople aren’t used to working with data despite being surrounded by stats </li><li>Why waiting 6 months to see results doesn’t work in football</li><li>The importance of building your strategic assets despite needing quick wins </li><li>Why scalability is critical </li><li>The key use cases where data usually helps football clubs</li><li>Why data in football is all about allowing them to make strategic decisions to win matches</li><li>The difference in data maturity between different football setups </li><li>Why having lots of investment doesn’t mean you’ll be successful with Data &amp; Analytics </li><li>The importance of working towards a strategic goal </li><li>What's included in Strategy Value Creation for football clubs </li><li>Business Strategy; in football it’s winning trophies, just like in business it’s to make money </li><li>The difference between a Data-Driven strategy versus a Data-Informed Strategy </li><li>What does a data team in a football organisation look like</li><li>The type of projects they deliver </li><li>Why data in football is like most other industries - Literacy and Adoption</li><li>What they’re doing to drive literacy and adoption</li></ul><br/>