S07 EP09: Extended Warranties to Bolster Margin Growth and Conversions w/ Rohan Shah

<p>On today’s episode, Kunle is joined by Rohan Shah, Co-Founder of <a href="https://www.extend.com/">Extend</a>, an API-first company that streamlines the development of extended warranties and product protection in the D2C eCommerce world.</p><p> </p><p>As a consumer, it’s almost a godsend to have an extended warranty on our loved purchases, especially electronics and furniture when parts suddenly break. They have confidence in the merchant so it makes sense to purchase the warranty. Also, it’s a bargain price compared to the prices of repairs these days.</p><p> </p><p>As an eCommerce merchant or retailer, should you consider adding extended warranties to your products? Maybe you should. Don’t waste your customers' trust and give them what they are looking for, which are extended warranties and protection plans on your products. Extend is your willing partner in the journey.</p><p> </p><p>Extend is an API-first company that democratizes extended warranty to any and every merchant, thereby, potentially increasing your average order value and conversions. They are your willing third party who stands behind your product that covers it from accidents and breaks. </p><p><em> </em></p><p>In this episode, Kunle and Rohan talk about how warranties and protection plans are driving pure margin revenue to their bottom line. You will get to hear about when a brand should consider extended warranties. This is a great episode for merchants looking to grow their AOV with the use of extended warranties and product protection. </p><p>-----------</p><p>SPONSORS:</p><p>This episode is brought to you by:</p><p><strong>Wayflyer</strong></p><p>As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.</p><p>Why should you give up equity or pay high interest rates to grow your business?</p><p> </p><p>There is a new way to access growth capital that transforms eCommerce businesses.</p><p><strong>Wayflyer</strong> has sha