S06 EP09: Turning Your Customers into Your Sales Team - Referral Marketing

<p>On today’s episode, Kunle is joined by Raúl Galera, Chief Advocate at <a href="https://www.referralcandy.com/" rel="noopener">ReferralCandy</a> - a customer referral platform that gets shoppers to refer their friends and drive word-of-mouth. The company has worked with over 30,000 brands since launching in 2009.</p> <p>In today’s market, a company’s long-term success is closely linked to their cost of acquiring new customers. Cracking the right marketing mix that enables consistent acquisition and retention is what keeps marketers up at night. </p> <p>It's safe to say that every brand wants more word-of-mouth referrals. There are many advantages of word-of-mouth marketing, most of all that it doesn’t cost anything. But building a reputation that drives organic customer acquisition is not just about creating buzz or being seen more. It starts with a solid product and an even better customer experience. But that being said, there are systems you can put in place that make referrals a bit more likely. This is where a platform like ReferralCandy comes in!</p> <p>In today’s episode, Kunle and Raúl talk about all things referral marketing. You will get to hear about what it takes to build a solid base that breeds loyal customers, the right time to activate customers, what incentives to offer and other best practices. This is a great episode for marketers - regardless of your industry or scale!</p> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.</p> <p>Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p> <p>Find out more on <a href="h