Rebranding and Growing Lemon.io to $2.7m Revenue with Ksenia Larina

<p><strong>Resources and examples referenced in the episode</strong>:</p><ul> <li> <a href="http://www.lemon.io">Lemon.io</a> </li> <li> <a href="https://docs.google.com/document/d/1_tKw0CCtjbq_G1gnU6L_0xH3OnwwWPXPeUgpfGTecwo/">Lemon.io User Personas</a> developed as part of the rebranding exercise</li> <li> <a href="https://301.school">301 School</a>, the online branding course Lemon team ended up taking (in Russian)</li> <li> <a href="https://styleguide.mailchimp.com">Mailchimp's Style Guidelines</a> that was a source of inspiration for naming</li> <li><a href="http://www.petcube.com">Petcube</a></li> <li><a href="https://copyhackers.com">Copyhackers</a></li> <li> <a href="https://volodarik.com">Aleksandr Volodarsky</a>'s personal website</li> </ul>