Podcast Economics: The Math to $14,000 a month [Jordan Harbinger, Cal Newport]

<p>Listen to the full Deep Questions podcast: <a href="https://www.listennotes.com/podcasts/deep-questions-with-cal-newport-cal-newport-t94EC0dyxsL/">https://www.listennotes.com/podcasts/deep-questions-with-cal-newport-cal-newport-t94EC0dyxsL/</a> (clip is from 40ish mins in)</p><p><strong>Notes</strong></p><ul> <li>YouTube CPM $2.50, Audio CPM $25, yet Audio gets paid for non-listened downloads</li> <li>Low end YouTube podcast audience 37k, high end 400k views per episode</li> <li>Audio makes way more for something half that audience</li> <li>Audio targets 25-45yo professionals</li> <li>Bigger shows like Marc Maron have lower CPM, $9</li> <li>Science and education show: $35-40 CPM</li> <li>Chillax show: $15 CPM</li> <li>10,000 fans * 4 ads a week * 25 CPM each ad = $1,000 a week, $4k a month</li> <li>50,000 fans  =&gt; $20k a month</li> <li>Sales cut - 15-30%</li> </ul><p><br><strong>Transcript</strong></p><p> </p><p>[00:00:00] <strong>swyx:</strong> Hey everyone today, I'm featuring a conversation between Cal Newport and Jordan harbinger. Both of whom are top podcasters talking about the economics of podcasting. So there are very few people who are as qualified to talk about it because the actual Lee have numbers and they make their living. </p><p> </p><p>[00:00:19] <strong>swyx:</strong> Partially at least on podcasting. There's two angles I'm interested in here. The first is of course just how people make money and what kind of money people make from podcasting. And second of all, I've been very interested in YouTube podcast versus audio podcasts. And Jordan goes a little bit brutally into why YouTube is just not that popular for podcasting. </p><p><strong>[00:00:38] YouTube vs Audio CPMs</strong> <br> </p><p>[00:00:38] <strong>Cal Newport:</strong> I think a little economics for my listeners will be useful to try to understand actual money amounts so that they can understand right now where the industry is before we go to where it could go in the future. So it might, if I'm correct. And I hope so be