Pedro Góes, InEvent: Revamping the Events Industry in Latam & the US, Ep 112

<p><span style="font-weight: 400;"><span style= "font-size: 24pt;">Pedro Góes, InEvent: Revamping the Events Industry in Latam & the US, Ep 112</span><br /> <br /> Although originally from Salvador, Brazil Pedro Góes went to university in São Carlos where he met his future co-founders Vinicius Neris and Mauricio Giordano. There, Pedro was inspired by other Brazilian entrepreneurs that were providing solutions to problems that were hindering the region’s development.</span></p> <p> </p> <p><span style="font-weight: 400;">Together, they founded InEvent, a SaaS startup that offers a platform to help enterprise event organizers boost revenue and provide attendees with a personalized experience. The platform’s events can range from 20 people to larger corporate events involving 44K people.</span></p> <p> </p> <p><span style="font-weight: 400;">I sat down with Pedro to talk about what it was like growing up in Salvador and then starting a business during his college years in São Carlos. We also discuss his experience bootstrapping his company the first four years, his experience at YCombinator, and ultimately his decision to move the business to the US. Also, in light of COVID-19, we talk about how InEvent has adjusted to the new circumstances.</span></p> <h3><span style="font-weight: 400;">Early lessons as a serial entrepreneur</span></h3> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Before starting InEvent, Pedro tried out several business ideas including creating an app for drinking water and a service for celebrities to send personalized messages to their fanbases. Although, these ideas didn’t find as much success as InEvent did, they were still valuable learning opportunities for Pedro. He explains that as much as having a good product is vital for a business to succeed, so is having contacts in the right channels. </span></p> <p> </p> <p><span style="font-weight: 400;">Check out this episode of</span> <em><span style="font-weight: 400;">Crossing Borders</span></em> <span styl