Media Business | Mark Hollis - How Media Deals with More-Than-Profit Firms, Detroit & Innovation

Originally UPLOADED June 6, 2022, reloaded to fix file. Tony welcomes Mark Hollis, who serves as the Chief Operating Officer for Rock Ventures, tying threads among the 100+ companies in Dan Gilbert’s portfolio and delivering value to those companies located in Detroit, Cleveland, Charlotte, Phoenix, and other Family of Companies communities. Positively impacting Rocket Companies, Cleveland Cavaliers, Shinola, Bedrock, 100Thieves, StockX, Xenith, Dictionary.com and other Family of Companies are among his primary duties. Working with FOC team members, he was involved in launching and coordinating the Rocket Mortgage Classic, Detroit’s annual PGA TOUR event, the Forbes Under 30 Summit, Detroit Grand Prix transformation, and attracting other outreach events. As Chairman of the Detroit Sports Organizing Corporation, Mark is frequently working with Detroit’s professional and amateur sports teams, entertainment entities, and venues. Hollis retired from a 38-year career in intercollegiate athletics after serving 10 years as the athletics director at Michigan State University. During his tenure at MSU, Hollis was known for his innovation in the development of creative events. The Cold War outdoor ice hockey game established world-record attendance for the sport and led to the NHL’s Winter Classic. The world-record attendance setting “The BasketBowl” men’s basketball game played at Ford Field led to today’s NCAA Final Four venue format. The Game of Change commemorated the historic game played at Jenison Fieldhouse and featured Detroit’s history with the Tuskegee Airmen. The Quicken Loans Carrier Classic played on the flight deck of the USN Carl Vinson led to future military appreciation events by college and professional sports. And the PK80, a 16-team men’s basketball event played in two Portland-based venues, delivered a unique appreciation for Phil Knight’s contributions to college sports. Hollis received the 2015 National Football Foundation John Toner Award and the 2012 Athletic Director of the Year by Street & Smit