Marketing strategies to reach out to your GenZ audience with Ayush Wadhwa

<p><span style="font-weight: 400;">Gen Z is a tough nut to crack, but engaging with them is now more crucial than ever. Tapping into this audience has marketers pulling their hair. They are social, proactive, and most importantly have massive spending power. How should one reach out, grab their attention and retain them?</span></p> <p> </p> <p><span style="font-weight: 400;">Ayush Wadhwa, founder and creative director at OWLED Media, who himself is a podcaster and an influencer opens up on how GenZ can be engaged. </span></p> <p><span style="font-weight: 400;">Here is what is covered</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What is the sutra to build a GenZ audience on social?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Does GenZ engage in email?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Dipping toes into Augmented reality and Virtual reality</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Underrated engagement hack for driving your podcast?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">101 of influencer marketing for businesses out there. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Encouraging genZ to subscribe </span></li> </ul>