Maribel Dominguez, Círculo de Belleza: Building a vertical marketplace to supply the professional beauty industry, Ep 150

<p><span style="font-weight: 400;"><span style= "font-size: 24pt;">Maribel Dominguez, Círculo de Belleza: Building a vertical marketplace to supply the professional beauty industry, Ep 150</span><br /> <br /> <br /> After graduating from university in the US in 2009 at the height of the financial crisis, Maribel Dominguez decided to move back to her native Mexico until the economy got better. While she was home, Maribel and her dad came up with a business idea. They identified a problem that affects many industries: excess inventory. Together, they decided to found a company that helped corporations sell company’s surplus stock and landed star clients like L’Oreal and United Colors of Benetton.</span></p> <p> </p> <p><span style="font-weight: 400;">That company she founded with her dad in 2009 would set the foundation for the eleven-year journey that would lead to Maribel founding Círculo de Belleza, a specialized B2B marketplace that supplies beauty salons and independent hairstylists. </span></p> <p> </p> <p><span style="font-weight: 400;">I sat down with Maribel to talk about why the distribution system in the professional beauty market is broken and the enormous opportunity it presents in an industry that is often overlooked.</span></p> <p> </p> <p><span style="font-weight: 400;">An alternative to the traditional supplier</span></p> <p><span style="font-weight: 400;">Maribel explains that there is a disconnect between big brands and the long tail of hair salons and independent stylists. With Círculo de Belleza, this unattended segment of the market has access to top name brands that they wouldn’t be able to buy elsewhere. In addition to access, these clients can buy products at wholesale pricing and get products delivered anywhere in Mexico.</span></p> <p> </p> <p><span style="font-weight: 400;">Learn more about how Círculo de Belleza helps these small businesses overcome the traditional barriers to high-quality products in this episode of</span> <em><span style="font-weight: 400;">Crossing Borders</span></em