Madhavan Ramanujam - How to Price Products - [Invest Like the Best, EP.298]

<p><span style="font-weight: 400;">My guest today is</span> <a href="https://twitter.com/MadhavanSF"><span style= "font-weight: 400;">Madhavan Ramanujam</span></a><span style= "font-weight: 400;">. Madhavan quite literally wrote the book on how to price products, it’s called “Monetizing Innovations” and his concepts have been used by companies across the world like Porsche, Uber, LinkedIn, and SuperHuman. Our conversation is a masterclass on pricing. We discuss common mistakes when pricing products, why you need to focus on benefits rather than features, and how to pick the right monetization model. Please enjoy my conversation with Madhavan Ramanujam.</span></p> <p> </p> <p><span style="font-weight: 400;">For the full show notes, transcript, and links to mentioned content, check out the episode page</span> <a href= "https://www.joincolossus.com/episodes/67388971/ramanujam-how-to-price-products"> <span style="font-weight: 400;">here</span></a><span style= "font-weight: 400;">.</span></p> <p> </p> <p><strong>-----</strong></p> <p> </p> <p><strong>This episode is brought to you by</strong> <a href= "https://tegus.co/patrick"><strong>Tegus</strong></a><strong>. Tegus streamlines the investment research process so you can get up to speed and find answers to critical questions on companies faster and more efficiently. The Tegus platform surfaces the hard-to-get qualitative insights, gives instant access to critical public financial data through BamSEC, and helps you set up customized expert calls. It’s all done on a single, modern Saas platform that offers 360-degree insight into any public or private company. I’ve been so impressed by the platform that my firm, Positive Sum, recently made an investment in Tegus. As a listener, you can take Tegus for a free test drive by visiting</strong> <a href= "https://tegus.co/patrick"><strong>tegus.co/patrick</strong></a><strong>. And until 2023 every Tegus license comes with complimentary access to BamSec by Tegus.</strong></p> <p> </p> <p><strong>-----</strong></p> <p> </p> <p