Leveraging Podcasts for Business Growth Strategies: A Conversation with Molly Ruland - Part 2

<p><em>“I feel like people are just becoming more and more repelled by that and so I think the days of companies being more personal and accessible, and ‘I want to hear what you sound like, I want to know who you are before I sign a contract with you, before I do business with you,’ I don’t think it’s going anywhere. I think, if anything, it’s going to deepen. I think people think about branded podcasts as, like, Colgate having a podcast about brushing your teeth.” -- </em>Molly Ruland</p><p>&nbsp;</p><p>This week is the second half of my interview with CEO and Heartcast Media founder Molly Ruland as we talk about the overarching importance of who you know, how an obscure podcast led one of her clients to a ten-million-dollar contract and the value and limits of Artificial Intelligence.</p><p>As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, visit <a href="https://audiobrandingpodcast.com" rel="noopener noreferrer" target="_blank">audiobrandingpodcast.com</a> where you’ll find a lot of ways to get in touch. You can also join regular Clubhouse chats in <a href="https://www.clubhouse.com/house/the-power-of-sound" rel="noopener noreferrer" target="_blank">The Power of Sound House</a>, at 2pm Eastern every Wednesday. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest Clubhouse rooms will be about. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and <a href="https://lovethepodcast.com/audiobranding" rel="noopener noreferrer" target="_blank">leave an honest review</a>. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.</p><p>&nbsp;</p><p><strong>Being 100% Myself</strong></p><p>As the second half of our conversation opens, Molly talks about ho