Jenny Lefcourt - The Go-to-Market Motion - [Invest Like the Best, EP. 245]

<p><span style="font-weight: 400;">My guest today is</span> <a href="https://twitter.com/jennylefcourt"><span style= "font-weight: 400;">Jenny Lefcourt</span></a><span style= "font-weight: 400;">, an equal General Partner at seed-stage venture firm Freestyle Capital, where she manages $450 million in seed investments. Jenny has been engrained in the tech world since the early days of the internet. She dropped out of her Stanford MBA program to co-found online wedding registry startup WeddingChannel.com with classmate, Jessica Herrin, which was subsequently acquired by The Knot. During our conversation, we cover Jenny's investment frameworks, why she believes a deep understanding of the customer is key for founder success, and what makes great go-to-market strategies. We also touch on some of Jenny's favorite market themes around technology for the aging population, the future of work, and the growing low-code/no-code market. Please enjoy my conversation with Jenny Lefcourt.</span></p> <p> </p> <p><span style="font-weight: 400;">For the full show notes, transcript, and links to the best content to learn more, check out the episode page</span> <a href= "https://www.joincolossus.com/episodes/38318717/lefcourt-the-go-to-market-motion"> <span style="font-weight: 400;">here</span></a><span style= "font-weight: 400;">.</span></p> <p> </p> <p><strong>------</strong></p> <p> </p> <p><strong>This episode is brought to you by</strong> <a href= "https://www.tegus.co/patrick"><strong>Tegus</strong></a><strong>. Tegus has built the most extensive primary information platform available for investors.</strong></p> <p> </p> <p><strong>With Tegus, you can learn everything you’d want to know about a company in an on-demand digital platform. Investors share their expert calls, allowing others to instantly access more than 20,000 calls on Affirm, Teladoc, Roblox, or almost any company of interest. All you have to do is log in. Visit</strong> <a href= "https://www.tegus.co/patrick"><strong>tegus.co/patrick</strong></a> <strong>to lear