Is Behavioral Economics a Manipulation Game to Retain and Expand Customers with Bri Williams

<p><strong>Why you have to check out today’s podcast:</strong><span style="font-weight: 400;"> </span></p> <ul> <li><span style="font-weight: 400;">Understand the behavioral economics of consumers in order to overcome barriers to their buying decisions </span></li> <li><span style="font-weight: 400;">How to overcome barriers of apathy, anxiety, and paralysis to get more people on board and encourage retention </span></li> <li><span style="font-weight: 400;">How to structure your offer in a way that it will be easy for customers to make buying decisions </span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>Bri Williams</strong> <span style="font-weight: 400;">is the Behavioral Explainer, Managing Director and Behavioural Specialist of People Patterns Pty Ltd. She works with clients to maximize each and every interaction using behavioral economics. That might include your proposals and presentations, letters and emails, websites and apps, product and brand development, sales and customer service scripts, stakeholder meetings and staff performance. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">In this episode, Bri talks about the importance of behavioral economics in influencing people’s decision-making to buy.  </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>“You cannot ‘not’ influence people. Anything you do in any direction, you are influencing people.”</strong> <span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">-</span> <em><span style= "font-weight: 400;">Bri Williams</span></em><span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p style="text-align: center;"><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER!</em></strong> <strong>  </strong></p> <p style="text-align: center;"><span style="font-weight: 400;">To sign up go to</span> <a href= "https://w