How We Built An Environmentally Friendly Personal Care Brand As Sisters with Lindsey McCoy, Founder of Plaine Products

<p>One of our everyday products is packaged in disposable plastic, which does not biodegrade but instead breaks down into micro particles that pollute our environment.</p> <p>And we are all aware that its effects compound to produce a negative climate impact that affects the masses.</p> <p>So, how do we get rid of disposable packaging in order to build long-lasting reusable ones that will help sustain our environment?</p> <p>Today's guest, Lindsey McCoy, explains how they're using a circular product life cycle to reduce plastic waste in the personal care industry. You'll also learn how they used partnership and the right marketing messages to reach their target audience.</p> <p>Listen now!</p> <p><strong>Show Highlights:</strong></p> <ul> <li>How Lindsey transitioned from the Non profit sector to building a personal care brand with her sister. (1:12)</li> <li>Reasons why some shampoo is four dollars for a giant bottle. (5:11)</li> <li>The different reusable packaging they tried until they found the best. (13:03)</li> <li>How the right marketing messages can set you apart from your competitors. (15:45)</li> <li>How to Stand out in a broad Industry like Personal Care.(18:55)</li> <li>Challenges faced when trying to relate plaine products to its customers. (17:18)</li> <li>What our goals are when creating plaine products. (18:29)</li> <li>The Impact of the subscription model on our brand. (21:00) </li> <li>How we came up with the name “Plaine Products” (25: 42)</li> </ul>