How to Stop Giving Away Strategy For Free and Get Paid What You're Worth

<p>Do you want to start charging for strategy instead of just execution? A lot of agencies out there are getting paid for execution and giving away strategy for free. They end up being viewed as a commodity instead of for the value and expertise they bring their clients. It’s mostly about learning how to cross that bridge. Our guest today specializes in helping business owners make this transition. It involves a lot of trial and error, trusting your experience, and learning to listen to clients.</p> <p><strong>Stephen Houraghan</strong> is a brand strategist who helps businesses amplify their brands and teaches designers and brand builders how to specialize in this area with his <a href= "https://brandmasteracademy.com/brand-master-secrets/" target= "_blank" rel="noopener">Brand Master Academy</a>. He started his career working in finance and stockbroking and eventually left that world to start his own agency offering web design services. With the rise of freelancer platforms, Stephen saw clients wanted more value, so he tapped into strategy, which in time opened the doors to a different type of business and relationship with clients.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>Stop giving away strategy for free.</li> <li>The thought and process of selling strategy.</li> <li>Listen to clients to create authority.</li> </ul> <h2>Sponsors and Resources</h2> <p><span style= "color: #ff6600;"><strong>Wix: </strong></span>Today's episode is sponsored by the <a href="http://wix.com/partners" target= "_blank" rel="noopener">Wix Partner Program</a>. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out <a href= "https://www.wix.com/partners/partner-program">Wix.com/Partners</a> to learn more and become a member of the community for free.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://o