How to Price Heat Transfers With Supacolor

<div>Learn how to price heat transfers with Supacolor's Rum Walia and Mike Modgill on this episode of the PrintHustlers Podcast! </div> <div>Download the Supacolor Price Calculator and learn more here: <a href="https://www.printavo.com/blog/how-to-price-heat-transfers">https://www.printavo.com/blog/how-to-price-heat-transfers</a> </div> <div>The Basics of Pricing Heat Transfers: You can price heat transfers with a very simple formula. You simply add together:</div> <div>-Your desired margin<br> -Your press charge<br> -The price of the heat transfer.<br> -You can also amortize additional business costs into your heat transfer prices.</div> <div>For example, Supacolor has a flat-rate 2-day shipping charge of $15 for their heat transfers. You can add that as a setup fee for the entire order, or have heat transfers shipped in bulk and spread the fee across several orders.</div> <div>Let's discuss what each element of the heat transfer price equation (Markup + Press Charge + Heat Transfer Price) really means.</div> <div>"Margin"<br> This is simply the amount above the price of the heat transfer that you charge. 30% to 50% margins are an ideal target.</div> <div>Supacolor recommends charging a different margin depending on your customer and the complexity of the job. A wholesale account may get a lower margin, while a retail customer would likely receive a higher margin.</div> <div>"Press Charge"<br> This is a flat, per-piece charge that's applied to each piece. Consider this the "fee" for using your heat press for the product.</div> <div>While SanMar suggests starting with a $1 press charge, Supacolor claims that $0.60 is a reasonable fee. </div> <div>“Nobody can tell you that $0.60 is the press charge you should go with no matter what. You're going to have to make adjustments to these numbers. SanMar, for instance, recommends going up to $1.” - Rum Walia of Supacolor</div> <div>We show you how to more accurately calculate your press charge later in this article.</div> <div>"Heat Transfer Price"<br> Supacolor has a 20