How to Grow Your Agency By Filling Your Sales Pipeline

<p>After working on his own using his experience in the agency world, Chris started specializing in the project management side of the business. Eventually, he decided to form <a href= "https://www.geniusdm.com/" target="_blank" rel="noopener">Genius Digital Marketing</a> with a partner and they have been growing ever since. Now, they work with growth-focused companies to accelerate their digital marketing strategies by operating results-driven campaigns. He talks a bit about how to make the jump from being a freelancer to having his own agency, how breaking sales and breaking operations is a normal part of growth, and how sales fix everything.</p> <h2><strong>3 Golden Nuggets</strong></h2> <ol> <li><strong>Making the jump.</strong> Like so many agency owners, Chris worked in the agency world for a while before deciding that he could do the job on his own. After working together on some projects, he and his partner decided to "make it legit" and he went from <a href= "https://jasonswenk.com/freelancer-to-digital-agency-owner/" target="_blank" rel="noopener">freelancer to agency owner.</a> By this point, he knew that his expertise was on the project management side of the equation and was clear about what he was bringing to the table and how his partner complemented that, which made the transition a logical next step.</li> <li><strong>Sales fix everything.</strong> You never want to talk about losing a client. But if you can just get <a href= "https://jasonswenk.com/3-elements/" target="_blank" rel= "noopener">more sales</a>, then you can afford more people and you can afford to potentially lose something. It’s about being confident in trying new things while you grow. Sales will fix everything while you solve your next bubble of growth.</li> <li><strong>Don’t be afraid to increase prices.</strong> Sales will fix everything, yes. But don’t forget to <a href= "https://jasonswenk.com/double-digital-agency-prices/" target= "_blank" rel="noopener">raise your prices</a>. Bringing on more sales, you're going to have to