How to Grow a Multimillion-Dollar Agency By Staying In Your Own Lane

<p>Are your wondering how to get bigger clients and grow into a multi-million dollar agency? Mary Ann Pruitt has a background working in media and was unsure about starting her own agency. Now at her agency, <a href="http://mosaic.agency/contact" target= "_blank" rel="noopener">Mosaic Media</a>, she works hand-in-hand with other agency owners, business owners, marketing departments, and media buyers to provide a multi-pronged strategy supporting clients' marketing goals. On the show, Mary Ann talks about the early days of having a full-service integrated media agency and how things changed once she took the step to niche down. She also shares why agency owners should trust their team and stay in their lane to focus on business development and growth.</p> <h2><strong>3 Golden Nuggets</strong></h2> <ol> <li><strong>Focusing on what you do best.</strong> Like most agencies, Mary Ann’s started being a full-service integrated media agency. It worked for a while, but she says she was constantly banging her head against the wall feeling frustrated. She felt like they could never land a big brand or were not able to make it. That all changed once she started asking herself how she would build the agency into what it needed to be. She figured out what they're the best at and what's a business model they could build. <a href= "https://jasonswenk.com/niching-down-going-wide/" target="_blank" rel="noopener">Niching down was a scary step</a>, but after getting the first client in their niche, Mosaic Media saw significant growth in a 12-month period.</li> <li><strong>Focus on your own marketing.</strong> Too many people think they need to hire a sales hunter right off the bat but don't give them a clear call to action. Mary Ann works with many agencies and something she says is an unpopular, but necessary tip is there is no magic salesperson to grow your business. You need to be building your own brand and build your own funnels. It’s your job as the agency owner. As you're scaling and as you're growing, 50% of your day should