How to Get Exponential Results With Your Content Marketing | Ep. #942

<p class="p1">In episode #942, we discuss how to get results from content marketing. Tune in to hear how you can amp up your content marketing game.</p> <p class="p1">We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href= "http://marketingschool.io/stats/"><span class= "s1">here</span></a>!</p> <p class="p1"><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul class="ul1"> <li class="li1">[00:27] Today’s Topic: <em>How to Get Exponential Results With Your Content Marketing</em></li> <li class="li1">[00:45] We have blog content that is mediocre in terms of production and quality.</li> <li class="li1">[01:18] You have to look for winning content.</li> <li class="li1">[01:45] Go look at your best-performing content and increase results there.</li> <li class="li1">[02:08] Look at the keywords driving most of your traffic on <a href= "https://search.google.com/search-console/about"><span class= "s1">GSC</span></a>, plug those into UberSuggest and re-write your content to make it longer and use the long-tail variations of the keywords.</li> <li class="li1">[02:42] The 80/20 rule is generally true.</li> <li class="li1">[03:00] Use <a href= "https://www.clickflow.com/"><span class="s1">Clickflow</span></a> or GSC to split test your headlines.</li> <li class="li1">[03:33] A/B testing your content is important.</li> <li class="li1">[03:45] It’s a little effort for great results.</li> <li class="li1">[03:58] As other related sites or sites you’ve mentioned for a Tweet or share.</li> <li class="li1">[04:22] Pillar pages are well-designed chapters of information.</li> <li class="li1">[04:48] Each chapter should be 4000-5000 words.</li> <li class="li1">[05:00] The links are internal and interconnected. It’s a great way to increase rankings.</li> <li class="li1">[05:36] It’s a pain to update content, but it’s important.</li> <li class="li1">[05:47] That’s it for today