How customer investigations can transform your marketing strategy with Ryan Gibson of Content Lift

<p>Ryan Gibson is the founder of Content Lift, helping B2B marketing teams run customer research interviews that don't suck. Brett and Ryan discuss how customer investigations can transform your marketing strategy. Ryan’s stint as a TV reporter taught him how to ask the right questions and get the bottom of issues. Knowing the average buying story of your customer is invaluable knowledge for marketers to have. </p><p>0:00 Intro <br>0:45 Conversation with Ryan <br>4:30 Shift of marketers’ responsibilities <br>8:23 Evolving B2B marketing landscape <br>9:30 Background in journalism <br>12:45 Research and investigation <br>17:55 Finding the ideal buyer <br>20:50 Moving companies forward <br>24:34 Companies Ryan works with <br>26:00 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Ryan:| <a href="https://www.linkedin.com/in/ryan-paul-gibson/">LinkedIn </a>| <a href="https://www.contentlift.io/">Website</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>