How Can You Scale Your Agency and Grow Net Profit?

<p>Lacie Edgeman is a Partner and VP of Finance at PrograMetrix. She has extensive experience in finance within the marketing and creative industry. Lacie prides herself in helping hold her agency to high standards while keeping their projects on budget without sacrificing vision or quality. She is on the show to share the importance of niching down in order to scale. She also explains the difference between growing and scaling and why both are important.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHeart Radio</a> | <a href= "https://www.stitcher.com/show/the-smart-agency-masterclass-marketing-business-strategist" target="_blank" rel="noopener">Stitcher</a> | <a href= "https://player.fm/series/1499414" target="_blank" rel= "noopener">Radio FM</a></p> <h2>3 Golden Nuggets</h2> <ol> <li><strong> Grow your profit margins with a niche.</strong> Lacie says without a niche, you're looking at 10% margins, but with a niche, it's 25%. With a specialization, revenue increases becoming more efficient, yielding a <a href= "https://jasonswenk.com/profit-margin/" target="_blank" rel= "noopener">net profit increase.</a></li> <li><strong>There is a difference between growing and scaling your agency.</strong> It's important to know the difference and know when it's time for each. Growing requires the investment of time and resources. Scaling means bringing in more revenue without additional expenses.</li> <li><strong>Use your right project management tool to its full capability.</strong> It's one of the fastest and easiest ways to scale. Rather than just using your PM software for task management, you can <a href= "https://jasonswenk.com/retain-agency-clients/" target="_blank