How Behavioral Science Can Make You a Better Product Manager, with Kristen Berman, CEO Irrational Labs

<p><span style="font-weight: 400;">Understanding customers is a bedrock of successful product management. But it is a lot easier to say than do. Truly understanding customers entails a deep knowledge of their motivations and behaviors. And, frankly, many product managers are not properly equipped to keenly grasp the nuances of customer behavior.</span></p> <p><span style="font-weight: 400;">On this episode Kristen Berman, CEO and co-founder of Irrational Labs, discusses ways that product managers can use use behavioral design to develop and design solutions that change behavior.</span></p>