How Airlines, Hotels, and Cruises Price their Services with Dinaz Zaq

<p><strong>Dinaz Zaq</strong> is the Director at Revenue Pricing Consultants in London, the “home of revenue management and pricing expertise” that focuses on increasing profitability through diagnostic review. Dinaz spent 20 years in Revenue Management at British Airways, and also worked for resorts, hotels, and cruise lines.</p> <p>In this episode, Dinaz explains how airlines, hotels, and cruises do pricing as she shares some of the strategies they use in line with the factors that affect their pricing decisions.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Understand how most airlines, hotels, and cruises do pricing;</li> <li>Discover the strategies they use and the factors that affect their pricing decisions; and</li> <li>Find out why each employee – even the cabin crews – are important on getting customers and providing great service</li> </ul> <p> </p> <p align="center"><strong>“The biggest thing that you need to get right is your demand before you make any pricing decision at all.”</strong></p> <p align="center"><em>–</em> <em>Dinaz Zaq</em></p> <p><em> </em></p> <p><strong>Topics Covered:</strong></p> <p>01:32 – How Dinaz got into pricing</p> <p>03:02 – How do airlines do pricing? What factors affect their pricing decisions?</p> <p>10:03 – The strategy behind “<em>I will get the best price on a domestic flight if I book it six weeks before my flight”</em></p> <p>11:47 – The difference between pricing hotels and pricing airplane seats</p> <p>14:06 – Why hotels don’t hold their prices really high for last-minute travelers</p> <p>15:53 – Hotels and discounts on their rates</p> <p>16:40 – What is the strategy of cruises when it comes to pricing?</p> <p>20:35 – Pricing table topics: “Every employee creates or destroys value”</p> <p>22:35 – Dinaz’s pricing advice</p> <p> </p> <p><strong>Key Takeaways:</strong></p> <p>“Things depend, really, on the strategy that the airline follows and what's the flavor of the day as far as their management is concerned.” – <em>Dinaz Z