Gina Gretchko - Fractional CMO, Brand Strategist + Social Media Expert

<p>After a 12-year career focus on social media marketing for Fortune 50 companies including PepsiCo, Disney, and General Electric, and with storied brands across European luxury houses including LVMH, Kering, Richemont, and Chanel, Gina Gretchko launched her own consultancy which helps brands define and scale their content strategies to execution.</p> <p>Most recently, Gina built a best-in-class social media practice from the ground up for Saks Fifth Avenue and the HBC umbrella of multi-brand retailers (Saks OFF 5th, Lord &amp; Taylor, Gilt Groupe, Hudson’s Bay). There, she partnered with executive leadership to introduce full-funnel social strategy, develop omni processes, establish critical cross-functional and platform relationships, as well as education and trust within the organization and its vendors.</p> <p>Skilled in synthesizing brand strategies into compelling narratives, Gina personally secured partnerships and produced custom content with Virgil Abloh, Laura Kim and Fernando Garcia, Stella McCartney, Phillip Lim, Brandon Maxwell, Victoria Beckham, and Donatella Versace among many others. Her editorial direction and on-the-ground coverage for more than a dozen New York and European Fashion Weeks exceeded platform benchmarks and were emulated competitively.</p> <p>In this episode, Gina talks with Grace Liu about adapting to the sea change in what digital marketing has become over the course of her career.</p>