GFL 186: How To Crush Word-of-Mouth and Referral Marketing

<p>One of the sweetest sounds in the world is a ringing cash register. And one of the best ways to hear it more often is to improve your word-of-mouth and personal referrals.</p> <p>My guest in this episode of the Go For Launch podcast is Raúl Galera. He’s the Chief Advocate at <a href= "https://refcandy.refr.cc/brandonuttley" target="_blank" rel= "noopener">ReferralCandy</a>, an app that ecommerce brands use to set up and run customer referral programs.</p> <p>Founded more than 10 years ago, ReferralCandy has helped over 30,000 brands leverage the power of word-of-mouth and turn their customer base into their marketing team.</p> <p>Referral marketing is a blend of organic content, community marketing and influencer marketing. Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands.</p> <p>Referral marketing blends perfectly with brands that have a clear customer-centric approach, making it affordable for companies of any size to attract new customers while retaining existing ones.</p> <p>Raúl has been leading ReferralCandy’s partnership efforts for the past five years, working alongside marketing agencies, media and tech companies.</p> <p><strong>Show Sponsor—Accessibe</strong></p> <p>Did you know that 98% of websites cannot be accessed properly by people with disabilities?</p> <p>Chances are your site has issues that not only frustrate many of your users but could lead to significant fines. For example, if your site is found to violate the Americans with Disabilities Act, your first violation could result in a penalty of $55,000 to $75,000. And additional violations can result in a $150,000 fine.</p> <p>The ADA applies to all businesses—and there are many other accessibility-related laws to consider—so it’s not something you should ignore. Several years ago, Target paid a $6 million settlement on a lawsuit brought by the National Federation of the Blind. Domino’s Pizza also lost a lengthy lawsuit by a blind man who sued the chain when he was unable to order pizza off Do