From the Archives | Strategies for pitching wholesale buyers with Rebekah Tennis, Wild Ink Press

<p><span style="font-weight: 400;">Rebekah Tennis is the founder of Wild Ink Press, a letterpress studio and retail storefront located in northern California. Rebekah started Wild Ink Press in 2009 and was part of our very first Tradeshow Bootcamp class in 2011. The Wild Ink Press brand offers witty and pretty greeting cards, stationery, and other paper goods that can be found in hundreds of retail shops nationwide including the Container Store, Papyrus, and Paper Source.</span></p> <p><span style="font-weight: 400;">On today's episode, Rebekah talks about the power of slow, organic growth and why it's okay to not have all your ducks in a row when you're starting out. She also shares her thoughts on responsiveness, reliability, and why she likes sending catalogs and samples to prospective wholesale buyers.</span><br /> <br /></p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How Wild Ink Press got its start and what lead Rebekah to starting her own business</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How she first got started with greeting cards</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">When she first hired a team member and how the Wild Ink Press team grew from there</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The catalyst for wanting to open up the retail shop and the benefits it provides</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How her wholesale marketing and outreach has changed due to the retail shop</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The way she decides if she wants to carry someone’s work</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How long she recommends waiting to reach out to a retailer after you’ve mailed them a catalog and your samples</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Her schedule for