Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin

Becky Hopkin runs my favourite Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. She's back on the show to take us all through the various Facebook Ad formats we can use, and when and how to use each one for the best results. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy