Evolution of family farms and farmers markets with Market Wagon CEO Nick Carter

<p dir="ltr">A bushel of challenges have confronted family farmers in recent decades. At the same time, farmers mаrkets have sprouted up in towns and neighborhoods across Indiana, the popularity of their "buy local" appeal undeniable.</p> <p dir="ltr">Nick Carter, 38, is knee-deep in both family farms and farmers markets. He grew up on a multi-generational family farm near <strong><a href= "https://www.townofrussiaville.com/">Russiaville</a></strong>; today, he lives with his wife and three young children on a farm in <strong><a href="https://www.indy.gov/">Marion County</a></strong>.</p> <p dir="ltr"><img src= "http://hoosierhistorylive.org/images/Nick-Carter-2021.JPG" alt= "Nick Carter" width="183" height="266" align="right" />Nick, who will be Nelson's guest, is the CEO and co-founder of <strong><a href="https://marketwagon.com/">Market Wagon</a></strong>, a rapidly-growing, <strong>Indianapolis</strong>-based business that creates online farmers markets. The enterprise, which has created web-based farmers markets in more than 25 cities across 14 states, enables consumers to browse and buy online from growers and vendors in their region.</p> <p dir="ltr">The rapid growth of Market Wagon has generated a flurry of media interest in the business. In interviews with the press, Nick has noted that, beginning during the 1970s and '80s, family farmers increasingly faced pressures to sell to corporations or consolidate. In other words, "Get big or get out," as Nick has summed up the dilemma faced by family farmers.</p> <p dir="ltr">He told the <strong><em><a href= "https://www.ibj.com/">Indianapolis Business Journal</a></em></strong> - which last month listed him among its <strong><a href= "https://www.ibj.com/articles/2021-forty-under-40-nick-carter">40 Under 40</a></strong> roster of emerging young leaders - that his grandfather built the farm where he grew up. But his family's farming roots stretch even deeper: Six generations of his ancestors have farmed in the <strong><a href= "http://www.howardcountyin.gov/">How