Episode 346: 2022 SEO Strategies with Mark de Grasse, President of DigitalMarketer

<p><span style="font-weight: 400;">What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same?</span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of</span> <a href= "http://digitalmarketer.com"><span style= "font-weight: 400;">DigitalMarketer</span></a><span style= "font-weight: 400;">, to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on a content database strategy to ensure that the front end of the DM website reflects the thousands of pieces of content available in the backend. If you find yourself overwhelmed by content creation and management, Mark simplifies it like only he can.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in for some valuable tips on creating the content your audience wants—and helping them find it easily.</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to build simple lists, directories, and helpful resources for your customers</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The #1 absolutely guaranteed way to make a post go viral (just kidding)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What 3 axes you want to hit when you create a piece of content</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The problem with current search technology and what to do about it</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://markdegrasse.com/"><span style= "font-weight: 400;">Markdegrasse.com</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.digitalmarketer.com/blog/"><span style= "