Episode 339: Black Friday/Cyber Monday Advertising Tips with Angela Ponsford of Tier 11

<p><span style="font-weight: 400;">How can you best leverage Black Friday and Cyber Monday to both acquire new customers</span> <em><span style="font-weight: 400;">and</span></em> <span style= "font-weight: 400;">keep your current customers happy (to keep spending)?</span></p> <p> </p> <p><span style="font-weight: 400;">Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at</span> <a href= "https://tiereleven.com/"><span style="font-weight: 400;">Tier 11</span></a><span style="font-weight: 400;">. In today’s episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in particular—and what you need to know to gain an edge over your competition. This time of year, of course you want new people buying your stuff, but it’s never been more important to make sure your returning customers feel nurtured and loved. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen in as Angela shares helpful tips for making the most of your advertising dollars in the next month.</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to balance customer acquisition with nurturing/retaining existing customers</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why/how you need to look at your marketing very differently than you used to</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What can happen if you fail to focus on your email game</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to make your returning customers feel loved with an irresistible offer</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://tiereleven.com/"><span style="font-weight: 400;">Tier 11</span></a> <span styl